Skip to content
Search
AI Powered
Latest Stories

Molson Coors takes minority stake in Fever-Tree, secures rights to US portfolio

Fever-Tree range

Molson Coors Beverage Company has announced a new strategic partnership with Fevertree Drinks, the leading supplier of premium carbonated drinks and mixers.

The deal gives Molson Coors exclusive commercialisation rights to Fever-Tree’s US portfolio, effective 1 February. The firm will be responsible for co-manufactured production, marketing, sales and distribution of the brand’s lineup of tonics, ginger beers, cocktail mixers and more in the US.


In addition, Molson Coors has agreed to acquire an 8.5 per cent stake in the British company for a reported $88 million (£70.6m), becoming Fever-Tree’s second largest shareholder.

The company said the move is a significant step forward in its strategic ambition to build a total-beverage portfolio for a wide range of consumer preferences across traditional alcohol occasions and non-alcoholic occasions alike.

“Our strategic partnership with Fever-Tree in the US is a meaningful step in Molson Coors’ journey to becoming a total-beverage company with a winning portfolio of drinks for a wide variety of consumer occasions. We’ve made progress here, and today we are building on that progress in a significant way with Fever-Tree as the latest and largest non-alc brand to join our portfolio,” Molson Coors chief executive Gavin Hattersley said.

“The US is our biggest global market by revenue, and the same is true for Fever-Tree, so we believe this partnership provides ample opportunity for our teams to build on the strong success Fever-Tree has achieved to date.”

Established in the UK in 2004, Fever-Tree has become a proven leader in a high-growth, above premium space, with distribution to over 90 countries worldwide. In the US, Fever-Tree's largest global market by revenue, the brand has consistently built on its first-mover advantage, and in doing so has become the No.1 tonic and ginger beer brands nationwide, as per Nielsen data [since 2007].

“Today’s announcement marks a transformational step for the Fever-Tree brand in the US and is not only a reflection of how far we have come since first entering the market in 2008 but also how the opportunity ahead for the brand continues to grow,” said Tim Warrillow, Fever-Tree chief executive.

“With a national network providing scale and muscle, proven track record, supply chain expertise and clearly stated strategic desire to drive the future of their business beyond beer, Molson Coors are the ideal partner to take the Fever-Tree brand to the next level across the US.”

The partnership with Fever-Tree builds on Molson Coors’ strong recent momentum in the advancement of its Beyond Beer and premiumisation strategy. The company took a majority stake in ZOA Energy in November 2024 and has since expanded distribution into new accounts and channels.

More for you

Ashton Primary students bake Valentine’s shortbread for residents.

Ashton Primary School Valentine’s baking

Preston school children show love for their community on Valentine’s Day with support from SPAR

Children in Year Four at Ashton Primary School in Preston have baked heart-shaped shortbreads dipped in chocolate and have donated them to residents at Abraham House, Marina View, and Swansea Terrace.

The tasty treats were well received by residents and the project has supported the children to develop new skills and broaden their awareness of the community around them.

Keep ReadingShow less
​Small businesses in UK are Cherished by 63% of Consumers

Small businesses in UK

iStock image

Brits show strong support for small businesses, shows survey

A good majority of Brits likes to support small businesses all the year round, shows a recent survey, suggesting affection for the UK’s small businesses remains strong.

According to a recent from American Express based on the survey of 2,000 adults, two-thirds (63 per cent) of consumers believe it is important to support small independent businesses all year round, and not just during seasonal peaks like Small Business Saturday, which in 2024 saw a collective £634m spent in-store and online.

Keep ReadingShow less
Deliciously Ella founder rescues Allplants from administration

Deliciously Ella founder rescues Allplants from administration

Deliciously Ella

Deliciously Ella founder rescues Allplants from administration

Plants, a UK-based health-food brand and business set up by Deliciously Ella founder Ella Mills, has acquired the Allplants assets from administration.

According to a statement signed off my Mills and her husband Matthew, Plants has bought Allplants “name and associated brand assets”.

Keep ReadingShow less
​CMA proposes changes in baby formula market.

CMA proposes changes in baby formula market.

iStock image

Sweeping changes proposed on baby formula trading

Regulators have proposed sweeping changes for the baby formula industry after finding that parents could save about £300 a year by switching to lower-priced products.

The Competition and Markets Authority (CMA) today (14) said issues such as high prices and branding in the industry were leading to “poor outcomes”.

Keep ReadingShow less
Unitas Wholesale celebrates Parfetts' expansion

Unitas Wholesale celebrates Parfetts' expansion

Unitas Wholesale

Unitas celebrates Parfetts’ 'second new depot in three years'

Buying group Unitas Wholesale has welcomed the announcement made by its wholesale member Parfetts over its expansion in south of England with the opening of a new depot in Southampton.

As announced today (13), Parfetts is set to open a new 113,000 sq ft depot that will enable it to deliver across the south coast and into Greater London while also serving as cash and carry depot for retailers across the region.

Keep ReadingShow less