Mars Wrigley is strengthening its seasonal confectionery offering with the launch of M&M’s Chocolate Minis Funsize, bringing one of the nation's favourite chocolate brands into the fun-sized sharing format for the first time.
The new 220g sharing pack, which contains 11 x 20g fun-sized bags, has been developed to meet growing demand for convenient, portioned formats that are perfect for trick-or-treating, Halloween parties, and seasonal sharing occasions.
M&M’s Chocolate Minis Funsize launched into retailers nationwide from mid-July (£4.90 RSP).
“Halloween is one of the biggest confectionery moments of the year, so we're excited to bring M&M's Minis into a fun-sized format for the very first time," said Senior Brand Manager Georgia Woodward. "As shoppers increasingly look for shareable products ahead of the season, this launch gives retailers an exciting new way to capitalise on demand while introducing M&Ms into a format consumers already know and love.
"With Halloween remaining one of the largest sales opportunities for retailers (Halloween category value sales grew by 1.6 per cent in 2025), confectionery continues to play a central role in celebrations. 62 per cent of consumers marking the occasion with chocolate and sweets and, as the number one manufacturer by market share during Halloween, Mars Wrigley is well placed to help retailers maximise these seasonal sales with the introduction of M&M's Minis Funsize," Woodward added.
M&M's launches new Minis Funsize for Halloween
Mars Wrigley expands M&M's portfolio to unlock seasonal growth
M&M’s has unveiled new Minis Funsize packs as part of its Halloween confectionery range, targeting seasonal shoppers and trick-or-treaters.
Image: Mars Wrigley
By Andy MarinoAug 18, 2026
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal).
He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins).
Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.