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Mentos rolls out Feeling Berry Good into singles for c-channel

Mentos Feeling Berry Good singles launch

Mentos launches Feeling Berry Good roll in singles format, now available across cash and carry.

Image: PVM
Andy Marino
By Andy MarinoFeb 25, 2026
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Mentos is adding berry bliss to its range with the launch of the Feeling Berry Good roll, available now across cash and carry. Following the success of the sharing bag debuted in March last year, the brand looks to convert this momentum into an on-the-go format, bringing the same beloved trio of Cherry, Blueberry and Raspberry flavours into the fixture as a single offering.

Perfetti Van Melle currently holds a 17 per cent share of all branded singles sold in the UK, making it the market leader in on-the-go confectionery. Its singles portfolio is now worth ÂŁ64million RSV, up +31 per cent versus 2022, with 33 consecutive periods of growth. Performance has been driven by continued flavour-led innovation, with Mentos generating ÂŁ20million in singles alone.

Berry is one of the fastest-moving flavour segments in confectionery, now worth ÂŁ179 million and growing +12 per cent, with berry-flavoured sweets accelerating at more than three times the rate of the total sweets category. Translating a successful sharing flavour into a single roll allows Mentos to tap directly into that demand in the format where purchase decisions are most likely to be made in-store on impulse missions.

Singles feature in 52 per cent of baskets in symbols and independents and the brand’s latest launch is designed to help retailers capitalise on this opportunity, driving incremental sales through a format shoppers already over-index on.

The launch will be supported throughout the year with engaging social media activity alongside trade show presence, ensuring strong visibility across wholesale and convenience.

“Singles are where impulse really happens,” said Sarah du Plessis, Mentos Senior Brand Manager at Perfetti Van Melle. “They’re the products shoppers pick up without planning, and the ones retailers count on to keep tills moving. Feeling Berry Good has already proven it can win with shoppers in sharing, so bringing it into singles was about putting that success to work in a format that keeps the fixture fresh!

Mentos Feeling Berry Good 37.5g roll (75p) is now available in Dhamecha, Parfetts, United Wholesale Scotland, Filshill, United Wholesale Groceries and independent retailers.

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