McVitie's is expanding its Digestives range with a new Grab Pack format, designed to meet the growing demand for convenient, on-the-go snacking. Available for both Milk Chocolate Digestives and Original Digestives, the new packs contain six biscuits, making them ideal for impulse and managed convenience occasions.
The new Grab Packs have been developed to offer shoppers a more portable format while retaining the great taste and quality for which McVitie’s Digestives are known. Whether enjoyed as a snack between meals or while on the move, the smaller pack format provides a convenient option for busy consumers.
“We know shoppers are increasingly looking for smaller, portable formats that fit their busy, on-the-go lifestyles,” says Daniel Shemoon, Marketing Manager, pladis UK&I. “The new Grab Pack allows them to enjoy the great taste of Original and Milk Chocolate Digestives in a convenient format, while providing retailers with a strong, recognisable brand that works perfectly for impulse missions.”
McVitie’s Milk Chocolate Grab Packs (RRP 89p) and Original Digestives Grab Packs (RRP 50p) are available now across the convenience and impulse channel.