KP Snacks has announced the expansion of its popular, market-leading PMP range with the launch of McCoy’s Salted £1.35 PMP, available in stores from 26 January 2026.
The new product completes McCoy’s PMP flavour line-up and responds directly to consumer demand, with “Salted” representing the number one flavour partition in CSN.
The launch capitalises on the strength of the McCoy’s PMP portfolio, which is one of the top three CSN brands in PMP, with its PMP range growing at +11.1 per cent. The new McCoy’s Salted PMP continues to support growth by introducing a popular flavour alongside established favourites such as McCoy’s Flame Grilled Steak, Salt & Malt Vinegar and Thai Sweet Chicken, thereby closing the flavour gap to appeal to even more shoppers.
By introducing McCoy’s Salted in a PMP, the brand is tapping into the rising demand for this format, with PMPs representing 71 per cent of all Bagged Snack sales in Independent stores.
“We’re excited to launch McCoy’s Salted £1.35 PMP, expanding our PMP range which continues to show strong growth and holds a massive 37 per cent share of the segment," said Stuart Graham, Head of C&I and Value Channel at KP Snacks. "By tapping into both the popularity of PMP formats and the continued demand for classic, core flavours, with 'Salted' still the number-one flavour partition in the category, the new launch is well-positioned to help retailers maximise their Bagged Snacks sales.”
McCoy’s is the UK’s number-one ridged crisp brand, worth £196.3m and growing +4.5 per cent. The McCoy's existing PMP portfolio includes popular core flavours Flame Grilled Steak, Salt & Malt Vinegar, and Cheddar & Onion, alongside Thai Sweet Chicken, Sizzling King Prawn, and Hot 'N' Spicy.