- Promotion runs across entire McCoy’s range from 3 August
- Hundreds of opportunities to win other prizes such as cash, TV’s & NFL London Game Tickets
Ridged crisp brand McCoy's is returning for a third season as the official Savoury Snacks Partner of the NFL UK and Ireland, giving consumers the chance to win a once-in-a-lifetime trip to the Super Bowl LXI with an on-pack promotion.
Running from 3 August to 8 November, the promotion spans the entire McCoy's range, including PMP, Sharing bags, Grab Bags, Multipacks, and the new McCoy’s Coated Nuts range.
With a total prize pot of over £100,000, this year's competition is bigger and bolder than ever. The headline prize, an all-expenses-paid trip to the Super Bowl LXI in California next year, comes with a £5,000 cash prize for the winner. Meanwhile, runner up prizes include cash, TV’s & NFL London Game Tickets!
The on-pack follows the launch of two new NFL-inspired limited edition McCoy’s flavours: Hot Kick Ketchup and Yellow Mustard earlier this year in 6-pack multipacks. The two non-HFSS flavours bring classic American game-day tastes to life and are included in the promotion.
"We're upping our game once again with our biggest NFL themed on-pack promotion yet, giving our consumers the chance to win the ultimate Super Bowl experience,” said marketing manager, Amy Heap. “The promotion runs right across the entire McCoy's range, driving brand penetration with a money can’t buy experience.”
“NFL continues to grow across the UK and Ireland, and promotions like this allow us to connect with consumers in a meaningful way, with added value proposition and visibility to boost impact and sales."
McCoy's is worth £210m and growing at 9.8 per cent YOY. The on-pack promotion will be supported by social and digital media activity to drive awareness and excitement in the lead-up to the new NFL season, kicking off in September.