Key summary
- Brand launches American-inspired flavours: Blazin’ Buffalo Chicken Wings & Secret Burger Sauce
- New on-pack promotion offers chance to win a once in a lifetime trip to Super Bowl LX
- Available now in 6-pack multipacks (6x25g)
McCoy’s, the ridged crisp brand, is kicking off its second season as the official Savoury Snacks Partner of the NFL UK and Ireland, with the launch of two new limited-edition, NFL-inspired flavours, alongside a massive on-pack promotion.
Available now in 6-pack multipacks (6x25g), the two new flavours, Blazin’ Buffalo Chicken Wings and Secret Burger Sauce, bring to life classic American flavours, while delivering on McCoy’s’ signature crunch. From the beginning of August, Blazin’ Buffalo Chicken Wings will also launch in a £1.35 price-marked pack (65g), tapping into one of the fastest-growing segments in the Convenience & Impulse channel.
An exciting NFL-themed on-pack promotion will run across the entire McCoy’s range from 4 August to 9 November. The top prize is an all-expenses-paid trip to Super Bowl LX, which is scheduled to be played on February 8, 2026, at Levi’s Stadium in the Bay Area in California. Shoppers will also have the chance to win tickets to the 2025 NFL London Games and official NFL merchandise, alongside cash prizes.
Perfect for a gameday snack, Blazin’ Buffalo Chicken Wings brings the tangy zest of buffalo sauce and savoury chicken, and Secret Burger Sauce delivers a rich, tangy, and creamy burger-inspired flavour.
“We are thrilled to be celebrating our massive partnership with the NFL by launching two bold new McCoy’s flavours, capitalising on the brand’s reputation for exciting flavour innovation," said Amy Heap, Marketing Manager at McCoy’s. "Through our collaboration with the NFL, we’re driving brand engagement with fans across the UK and Ireland, supported by a high-impact on-pack promotion.”
To support the brand’s NFL partnership, McCoy’s is extending its "It’s Crunch Time" ad campaign. The 30-second spot will continue to run via Video On Demand (VOD), alongside a new national out-of-home campaign that launched in June of this year.