Fox’s Burton’s Companies (FBC) is bringing two big British brands together with the launch of Maryland S'wich Terry's Chocolate Orange, marking the first time Terry’s unique chocolate orange flavour has been available in sweet biscuits.
Initially available as a four-week exclusive in Booker, the new biscuit includes the real iconic Terry’s orange oil as well as Maryland’s signature crunchy, crumbly chocolate chip cookie sandwich to create a distinctive Terry’s chocolate-orange cookie experience.
Terry’s Chocolate Orange is the first flavour extension of Maryland S’wich since the sandwich biscuit’s debut in July 2025. With chocolate orange standing as one of the top five flavours in anytime treats, and taste tests reporting an 85 per cent purchase intent, the launch is an opportunity for retailers looking to boost biscuit sales.
“By partnering with Terry’s, Maryland is once again S’wiching up the biscuit aisle,” said Jo Harwood, Chief Sales and Trade Marketing Officer at FBC. “The collaboration is designed to engage both existing fans and new consumers in the chocolate confectionery category, while creating meaningful opportunities to support category growth and sales performance. The launch is also expected to benefit from the seasonal association and pull that Terry’s has around Christmas following its initial launch period.”
My-Anh Bosquet, Terry’s Chocolate Marketing Director UK & Ireland added, "Terry's is all about finding new ways to bring people joy, and teaming up with the UK's number one small cookie brand is exactly that. Seeing our iconic orange flavour baked into the Maryland S'wich for our first-ever entry into the biscuit aisle is a genuine landmark for Terry's."
The Terry’s Chocolate Orange Flavoured S’wich will launch across major retailers and wholesalers from 12 August. The product will also be available as a PMP and is set to MRSP at £1.39 per 150g pack.