Mars Wrigley is unveiling a new Easter activation for 2026, combining impactful in-store theatre, seasonal NPD and an interactive promotion inviting shoppers to vote for their favourite Easter bunny for the chance to win £10,000 plus hundreds of instant cash prizes.
The Great Easter Bunny Off brings together MALTESERS Bunny Milk Chocolate, MALTESERS Bunny Popcorn, and M&M’S Crispy Bunny in a playful voting mechanic designed to drive shopper engagement in store.
The activation is supported by a rich suite of POS including FSDUs, dumpbins, aisle fins, shelf barkers and digital retail media to ensure visibility across the full path to purchase.
The 2026 Easter line-up also features major NPD launches including MALTESERS Mini Eggs, and the national rollout of GALAXY MINSTRELS Mini Eggs, supported through tailored displays across Treat Hunt, Gifting and Baking occasions.
“At Mars Wrigley, we continue to build on the strength of our much-loved brands to create new products that delight shoppers and deliver growth for our retail partners," said Steve Waters, Senior Brand Manager, Easter at Mars Wrigley. "For Easter 2026, we’re expanding our portfolio with a line-up that combines flavour innovation and playful seasonal design to help retailers make the most of this momentum.”
Live now, the promotion runs until 10th April 2026, with shoppers entering via a QR code in store to cast their vote and discover if they’ve won an instant prize.