Major upgrades have been made to SPAR North of England’s range of Meal Deals.
The creation of a Premium Meal Deal means mealtimes have just got a whole lot tastier, with customers already benefiting from the launch of the new offer and additional lines within it. Hot food, sushi, or a deli baguette, sub or panini are included as mains, with a snack and a drink added in conjunction to complete the deal for just £5.
The new Premium Meal Deal complements the existing Standard Meal Deal, set at £4.25, which customers are already familiar with. This consists of a main – including pre-packed SPAR sandwiches, wraps, pasta pots, and salad pots – with a snack and a drink.
SPAR North of England’s Meal Deals have also been enhanced with the breadth of products and big brands also now available for customers to select from. There are now more than 400 drinks lines in the range and over 50 snack products, giving customers a much better variety when building their chosen deal.
As well as the changes to the lunchtime Meal Deals, the keenly priced Breakfast Meal Deal at £3.75, which includes a breakfast roll and hot drink, remains unchanged.
Standout value can also be found in the Coffee and Cake Deal and the Coffee and Pastry deal where customers can purchase a regular Cheeky Coffee and Clayton Park cake or continental pastry of their choice for just £2.75.
Months of work has gone into reviewing and improving the Meal Deal at SPAR stores in Northern England owned or serviced by James Hall & Co. Ltd, and the changes are the biggest to be implemented simultaneously by the business in 15 years.
Kim Hudson, Food To Go Development Manager at James Hall & Co. Ltd, said: “We are excited to implement the new Premium Meal Deal and introduce the changes to the range we think customers will love.
“An enormous amount of work has gone into the entire Meal Deal review, and it has been a fantastic effort from departments across the company.
“The preparation has included a lot of market research, as well as taking in a broad spectrum of feedback from our Deli teams in our company-owned SPAR stores, and those of our independent SPAR retailers.
“We now believe have a comprehensive offer that is best in convenience, delivering customers value for money without compromising on quality, at a time when it has never been more important.
“The upgrades have been supported by a complete marketing campaign and the brand new in-store print marketing and digital screen assets are really placing Meal Deals front and centre of our customers when they come into store.”
James Hall & Co. Ltd is a fifth-generation family business which serves a network of independent SPAR retailers and company-owned SPAR stores across Northern England six days a week from its base at Bowland View in Preston.
