Magnum Tonic Wine is giving independent retailers the chance to win a boot load of stock with the launch of ‘Boss! Win a Boot Load of Magnum’, a new competition designed to reward retailers that back the brand during a peak time of year for festivals, carnivals and street parties.
Running until 30 September, the prize draw offers one lucky retailer a "boot load" of Magnum Tonic Wine*. To enter, retailers simply need to photograph Magnum displayed in-store and email the image to MagnumCompetition@Campari.com. By rewarding stores that are proudly ranging and merchandising the brand, the initiative celebrates the role independent retailers play in bringing Magnum to shoppers.
The competition builds on a summer of targeted activity spanning wholesale, convenience and consumer touchpoints, reinforcing Magnum's continued support for the independent trade. Earlier this summer, the brand's customised Magnum Jeep toured more than 20 wholesale depots and independent retailers across the UK, giving retailers the chance to engage directly with the brand while bringing added theatre to stores through exclusive Magnum merchandise and on-the-day prize giveaways.
The activity will continue later this month as Magnum heads to Notting Hill Carnival 2026 – the iconic event’s 60th anniversary edition – as an official partner. Set to be one of the biggest carnivals yet, Magnum will take over the Powis Square Stage and reach thousands of consumers over the August Bank Holiday weekend. For retailers, the partnership marks another meaningful investment behind the brand at a key trading moment, complementing activity already delivered through wholesale depots and independent stores across the country.
“Independent retailers have always been an important part of Magnum's story. They've introduced the brand to new shoppers, kept it visible in local communities and helped make Magnum what it is today," said Marina Santos, Consumer, Channel and Customer Marketing Director at Campari Group.
“That relationship isn't something we ever take for granted, which is why we've spent the summer getting out and meeting retailers face to face, as well as investing in activity that keeps Magnum front of mind with shoppers. We hope this competition gives retailers another reason to get involved while recognising the role they continue to play in the brand's success – snap away!”
T&Cs
* B2B only. Prize draw open 06/08/26 to 30/09/26 for owners of small independent stores, local shops, newsagents, off-licences, corner shops and other similar outlets in England, Wales and Scotland only that primarily serve the local community, including small chain stores operating with a focus on providing convenient, local services to consumer customers. To enter: E-mail an unobstructed photograph of Magnum Tonic Wine on your shelves in your store to MagnumCompetition@Campari.com. Prize: 1x 30 cases of Magnum Tonic Wine (24 x 200ml bottles per case) to be won. Draw held on 01/10/26. Retain photographic proof for 30 days after the promotion end date for verification purposes. Max 1 entry per store. Participation may have tax consequences. Tax advice is recommended. T&Cs: https://bit.ly/MagnumCompetition . Promoter: Glen Grant Ltd t/a Campari UK, 14-16 Great Portland St, London W1W 8QW.