Magnum is relaunching its ice cream pints as Magnum Crackables, putting its signature cracking chocolate experience front and centre. Nine years after Magnum Pints first launched, the UK’s number one ice cream brand is giving the format a new name that celebrates the satisfying ritual of cracking through the chocolate shell before digging into the ice cream beneath.
The range also features improved recipes, with more indulgent sauce layers across selected variants, alongside updated packaging designed to showcase the new Crackables identity.
Each pint begins with Magnum’s signature chocolate shell, delivering a satisfying crack with a spoon. Beneath, ice cream is layered with sauce and chocolate shards, creating contrasting textures in every scoop.
The range features three flavours: Classic, Salted Caramel and Pistachio. Classic pairs vanilla ice cream with Magnum milk chocolate, while Salted Caramel combines vanilla ice cream, salted caramel sauce and milk chocolate.
New to the range, Magnum Crackables Pistachio combines pistachio ice cream with swirls of pistachio sauce and chocolate shards, finished with a cracking chocolate shell and crunchy caramelised pistachio pieces.
“After almost a decade, we felt it was the right time to evolve the range while staying true to what makes Magnum pints distinctive. Crackables celebrates that unmistakable cracking moment that our fans love,” said Shannon Lennon-Smith, Marketing Manager, Magnum.
Available from wholesalers, the Magnum Crackables are rolling out throughout September, RRP £4.95.