Scottish savoury snack brand Mackie’s Crisps has introduced a new sharing range, launching four of its bestselling flavours in £1 price marked packs.
Available in Pickled Onion, Tangy Tomato, Sea Salt and Salt & Vinegar variants, the new 80g packs aim to tap into the growing role of PMPs in convenience stores. Growing ahead of the category at 10.5 per cent, sharing bags have become the best-selling pack format for crisps, snacks and nuts within the channel as consumers respond positively to a sense of value.
“We recognise the importance of offering our shoppers and consumers a value proposition when they visit their local convenience store,” Melissa Hack, national wholesale account manager at Mackie’s at Taypack said.
“We always listen to our customers and try to respond to their wants and needs. That this pack format is growing so quickly was a sign that we had to be nimble – and deliver on-pack pricing.
“We are delighted that our best-selling flavours of crisps are now available in a price-marked pack format – which coincidentally was the number one contributor to growth in the impulse snacks category last year.”
The range is stocked by CJ Lang and JW Filshill.