Living Things is giving independent retailers a fresh way to win soft drinks sales this summer with its flavour-first range of biotic sodas, designed for shoppers looking for bold taste, fizz and a better-for-you choice.
As BBQs, summer sport and on-the-go occasions ramp up, the brand is championing three of its most summery and best-selling flavours: Watermelon & Lime, Raspberry & Pomegranate and Cherry & Lime. The newest launch, Cherry & Lime, pairs juicy cherry with a fresh lime lift, tapping into retro flavour cues while delivering a modern, lighter soda for sunny-day sipping.
Living Things is the UK’s number one prebiotic soda brand by total market sales, according to Circana total market data, with a can sold every two seconds as momentum builds across grocery, foodservice and independents.
Each 330ml can contains high fibre, low sugar, no sweeteners, less than 15 kcals per 100ml, 2 billion live cultures and all-natural flavours, making it an easy trade-up from traditional fizzy drinks and diet sodas.
Listings in Co-op Wholesale and Costco making it even easier for independent and convenience stores to stock.
For retailers, the range delivers colourful shelf standout and summer-ready appeal for shoppers seeking something more interesting from the soft drinks fixture.
AVAILABLE IN: 330ml cans, 4 x 330ml multipacks and 12 x 330ml multipacks.