A first for the brand in the UK, Lipton is entering the kombucha space with the launch of its bold and refreshing Lipton Kombucha range. The innovation is poised to shake up the market and tap into its immense potential, promising a delicious burst of flavour and variety for new drinkers to the category and existing kombucha enthusiasts. The new Lipton Kombucha, available now, is a combination of great tasting flavours, including Strawberry Mint, Raspberry and Mango Passionfruit.
Lipton, the UK’s number one Ice Tea brand, is looking to tap into the kombucha segment opportunity further. The launch, from the already well-known and well-loved Lipton brand, looks to bring a wide variety of customers into the space and bring kombucha to the mainstream with new, delicious tasting Lipton Kombucha flavours.
The Kombucha market has been growing rapidly at 39 per cent since Covid and is now valued at an impressive £33 million, showing the growth opportunity this represents for retailers. As experts in tea, Lipton has blended kombucha with natural fruit flavours, the brand’s famous Lipton tea and tiny bubbles to make a great new drink for customers, which is low in sugar, low in calories and made with naturally fermented tea.
“We know how popular the kombucha trend is and believe Lipton has created a product that can introduce even more people to the category and its benefits," said Ben Parker, VP Sales Off-Trade, Carlsberg Britvic. "As a brand, we are in a good position to grow an exciting category and we’re really looking forward to shoppers being able to try the flavours and for retailers to reap the current untapped rewards of stocking it.”
Lipton Kombucha is available in 250ml single cans and multipacks of four, meeting demand for those on-the-go moments as well as for at-home enjoyment.
The launch will be supported by the new campaign "Kombucha-cha-cha", dramatizing how Lipton Kombucha makes you feel alive with tea that’s bursting with life, delivered with great taste and flavour. As well as this, there will be out-of-home advertising, PR, social media, disruptive marketing in-stores and sampling.
250ml single – RRP £1.99
4-pack – RRP £4.99
