Skip to content
Search
AI Powered
Latest Stories

Lipton brings a burst of flavour to the kombucha market

Lipton Kombucha range featuring Strawberry Mint, Raspberry, and Mango Passionfruit flavours.

Kombucha-cha-cha' promoting the refreshing taste of Lipton Kombucha.

A first for the brand in the UK, Lipton is entering the kombucha space with the launch of its bold and refreshing Lipton Kombucha range. The innovation is poised to shake up the market and tap into its immense potential, promising a delicious burst of flavour and variety for new drinkers to the category and existing kombucha enthusiasts. The new Lipton Kombucha, available now, is a combination of great tasting flavours, including Strawberry Mint, Raspberry and Mango Passionfruit.

Lipton, the UK’s number one Ice Tea brand, is looking to tap into the kombucha segment opportunity further. The launch, from the already well-known and well-loved Lipton brand, looks to bring a wide variety of customers into the space and bring kombucha to the mainstream with new, delicious tasting Lipton Kombucha flavours.


The Kombucha market has been growing rapidly at 39 per cent since Covid and is now valued at an impressive £33 million, showing the growth opportunity this represents for retailers. As experts in tea, Lipton has blended kombucha with natural fruit flavours, the brand’s famous Lipton tea and tiny bubbles to make a great new drink for customers, which is low in sugar, low in calories and made with naturally fermented tea.

“We know how popular the kombucha trend is and believe Lipton has created a product that can introduce even more people to the category and its benefits," said Ben Parker, VP Sales Off-Trade, Carlsberg Britvic. "As a brand, we are in a good position to grow an exciting category and we’re really looking forward to shoppers being able to try the flavours and for retailers to reap the current untapped rewards of stocking it.”

Lipton Kombucha is available in 250ml single cans and multipacks of four, meeting demand for those on-the-go moments as well as for at-home enjoyment.

The launch will be supported by the new campaign "Kombucha-cha-cha", dramatizing how Lipton Kombucha makes you feel alive with tea that’s bursting with life, delivered with great taste and flavour. As well as this, there will be out-of-home advertising, PR, social media, disruptive marketing in-stores and sampling.

250ml single – RRP £1.99

4-pack – RRP £4.99

More for you

Butterkist popcorn characters watching movie from red sofa in new TV ad campaign

Butterkist's new movie-themed ads hit UK streaming platforms

Butterkist strengthens movie association with new video-on-demand campaign

KP Snacks today announces that Butterkist, the UK’s number one popcorn brand, has launched an exciting series of new video-on-demand tie-ups to drive the brand’s association with movies and encourage consumers to grab their favourite bag of Butterkist.

In a new £1M media investment running until 19 July, Butterkist will appear across movie content on major video-on-demand services: ITVX, Sky Cinema, and Disney+ with a series of fun and playful adverts. Featuring the tagline, “For every movie moment, Go Grab The Butterkist”, the campaign creative includes a series of 20 and 10 -second indents to draw the viewer into a film opening in the style of either a horror or romance, before being comically interrupted by characters commenting on the movie from a red sofa while sharing Butterkist popcorn.

Keep ReadingShow less
Toffifee movie night promotion with Rakuten £5.50 voucher.

Win free movie vouchers with Toffifee promotion

Toffifee brings families together with movie night promotion

Toffifee is on a mission to bring families together with its latest on-pack promotion. Starting from 1 May to 30 June, Toffifee is giving shoppers a thousand chances every week to download the latest films with a £5.50 voucher on Rakuten – creating the ultimate movie night.

With at-home socialising still an important part of family life, watching movies at home has become the UK’s #1 popular social activity, enjoyed regularly by a massive 87 per cent of people. This promotion supercharges confectionery purchases, adding extra value while driving in-store excitement by tapping into these unmissable moments.

Keep ReadingShow less
Scottish retailers: power-up sales with new energy innovation from the house of IRN-BRU

Dynamo Fruit Punch—PWR-BRU’s boldest flavor yet!

Scottish retailers: power-up sales with new energy innovation from the house of IRN-BRU

PWR-BRU, from IRN-BRU, the No. 1 Scottish grocery brand, is introducing its first new flavour innovation since launching in 2023. Dynamo Fruit Punch will be hitting shelves from April 2025 in a 500ml big can format.

“PWR-BRU has been packing a powerful flavour punch in the fast growing Scottish energy market since launch," said Kenny Nicholson, Head of IRN-BRU Brand. "The range, with its distinctive can design and real IRN-BRU essence, provides something unique and individual. This latest flavour innovation is arriving with retailers just in time to maximise profit opportunities in the summer sales peak.”

Keep ReadingShow less
A taste supreme zero alcohol beer by carlsberg britvic

Carlsberg Britvic 1664 Biere

Carlsberg Britvic launches 1664 Bière 0.0%

Carlsberg Britvic has announced that 1664 Bière 0.0%, expertly brewed to contain no alcohol, will launch in the Off Trade this April, following a successful launch in the On Trade at the beginning of 2025.

Delivering the rich and balanced taste that 1664 is known for, the new product ensures that the 1664 range can be enjoyed on every occasion. 1664 Bière 0.0% will be available in 6x330ml sleek cans.

Keep ReadingShow less