Lindt unveils new Gold Bunny advert

Lindt has unveiled a charming new advert to celebrate Easter and the iconic Lindt Gold Bunny.

Launching on 4 March, the advert will air across various television channels, video on demand and online until Easter Sunday.

The arrival of the Lindt Gold Bunny, with its iconic gold foil, red ribbon, and bell, sparks a wave of magical excitement for Brits across the country each Easter, captured in a visual spectacle in this new TV advert.

Creative agency Leo Burnett UK developed ‘Golden Trails’ for Lindt, and their chief creative officer, Mark Elwood, comments about the advert: “The Lindt Gold Bunny is a proper Easter icon and we wanted to create a film that fully captured its magic. The new creative ‘Golden Trails’ does just that, as we see the excitement of gifting one through the eyes of a little boy. It’s a film with plenty of heart and charm which we hope will capture the nation’s imagination.”

Over the past decade, the grand reveal of Christmas adverts has become a cultural phenomenon in the UK, evoking great excitement and nostalgia in the lead up to the festive season. Iconic worldwide, the Lindt Gold Bunny creates great anticipation of Easter and Spring, a time of togetherness and joy. Whether it’s crafting Easter bonnets and baskets, organising egg hunts or families and friends coming together, everyone celebrates this festive season in their own way.

“Lindt new creative ‘Golden Trails’ brings to life the joy of connection with the Lindt Gold Bunny as the ultimate gift for all generations, making everyone’s Easter a bit more special,” Angèle Villet, marketing director at Lindt & Sprüngli UK, said.

Lindt has unveiled an exciting new addition to its Easter collection this year – new Lindt Gold Bunny Salted Caramel and new Lindt Gold Bunny Salted Caramel Easter Egg.