Shopper tastes are broadening, creating new opportunities for retailers to build a more complete premium chocolate fixture.
For customers looking for something richer and more intense, Lindt EXCELLENCE provides an important alternative to traditional milk chocolate.
As the No.1 dark chocolate bar brand, EXCELLENCE is crafted to deliver rich cocoa flavours and a premium chocolate experience. Adding it to the fixture gives retailers the opportunity to cater for shoppers seeking high-cocoa products while bringing additional authority to their premium offer.
With its higher cocoa content, dark chocolate also has a place in the wider health and wellness conversation, as shoppers become more conscious about what, when and how much they choose to enjoy.
The wider Lindt Treat Range offers even more choice.
LINDOR Milk Treat Bar provides familiar everyday indulgence, while LINDOR Pistachio Treat Bar taps into one of confectionery’s biggest flavour trends. Pistachio is growing +5,417% YOY and has added £10.1m to the category.
Lindt NOCCIOLATTE completes the selection with a premium nut-based option combining smooth milk chocolate and roasted hazelnuts.
From 14 September to 1 November, retailers stocking the Lindt Treat Range have the chance to win a business bill paid for six months. Photo: Handout
Together, the range helps retailers meet more shopper tastes and create more reasons to trade up to premium chocolate.
Stocking up could also help retailers win a business bill paid for six months
Stock. Sell. Win. With the Lindt Treat Range.
Retailer competition runs until: 1 November
Shoppers can win: up to £100 instantly when they buy a participating Lindt treat