Premium chocolate is becoming an everyday treat, giving retailers a clear opportunity to drive higher-value sales.
With customers increasingly seeking smaller, more meaningful moments of indulgence, a large majority of shoppers now view premium chocolate as an affordable luxury.
The Lindt Treat Range helps retailers meet this demand with products for different tastes and occasions. LINDOR Milk Treat Bar offers familiar premium indulgence in a convenient countline format, while LINDOR Pistachio Treat Bar taps into a flavour that has grown +5,417% YOY and added £10.1m to the category.
EXCELLENCE caters for shoppers seeking richer, high-cocoa chocolate, while nut-based NOCCIOLATTE brings further variety to the fixture.
There’s strong momentum behind premium snacking in general. Premium chocolate is growing twice as fast as mainstream, while PMPs are up +23% YOY, with Lindt outperforming at +53%.
This autumn gives retailers another reason to stock the Lindt Treat Range. From 14 September to 1 November, you have a chance to win a business bill paid for six months when you buy qualifying Lindt packs. And in store, shoppers can win up to £100 instantly when buying a participating Lindt treat.
Stock. Sell. Win. With the Lindt Treat Range.