Lathams of Potter Heigham is delighted to have been selected to take part in Cadbury’s Secret Santa campaign, giving shoppers the chance to secretly surprise someone who has made their year brighter with a free chocolate bar. With around 200 sweet surprises to give away before 20 November, it’s the perfect opportunity to spread a little festive cheer!
A little secret, a sweet surprise
The big brands have launched their Christmas adverts. Now Lathams of Potter Heigham is putting its own festive spin on the season, by sending the magic straight to its customers.
Lathams is currently running its own Cadbury Secret Santa in store. Visitors can find the Secret Santa poster, scan the QR code and nominate someone special to receive a free Cadbury chocolate bar through the post. The sender stays completely anonymous.
It could be a friend who is always there, a neighbour who checks in, a carer, a colleague or a family member who deserves a little extra love this Christmas. Lathams cover the chocolate and the postage.
Bringing a little Christmas magic to the heart of the Broads
Lathams worked hard to be selected to host a Secret Santa of its own, bringing a campaign usually seen on high streets and at train stations to the heart of the Broads.
"Christmas adverts are everywhere right now, but we wanted to give people something they can actually feel," said Nisha Collins, Marketing Manager. "Lathams has always been full of surprises, and this is our chance to help customers share one with someone they love and care for. A chocolate bar might be small, but knowing someone was thinking of you can make your whole week. We're thrilled to have been selected and can't wait to see the kindness flow out of Potter Heigham."
How Secret Santa at Lathams works
- Visit Lathams in Potter Heigham between 6 and 20 November 2026.
- Find the Secret Santa poster in store and scan the QR code.
- Nominate someone special and choose an optional festive message.
- Lathams post the chocolate bar by Royal Mail within seven days, with no name attached.
New gifts are released at 9am each day while stocks last. Nominations must be made in store. Entrants must be 18 or over and recipients must have a UK address. Full terms at lathamssecretsanta.com.