KP Snacks,Official Team Partner of The Hundred, the fast-paced 100-ball cricket competition, has unveiled a new Hundred-themed on-pack promotion offering consumers a chance to win £20,000 as well as daily cash and cricket prizes.
Launching with a brand-new spin-to-win mechanic, giving consumers the chance to win instant prizes, the promotion will be running across the 8 brands that feature on the Hundred teams' shirts: popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips. The promotion will run across 66 SKUs from the KP Snacks portfolio, from now until 17 August.
Some of the prizes include daily cash prizes of up to £100, The Hundred store e-vouchers worth up to £65 and cricket equipment, such as special New Balance x Everyone In cricket bats or ball and stump sets.
The Hundred sponsorship is a key element of the KP Snacks People & Planet responsible business approach. KP Snacks community cricket pitch programme, aiming to get “Everyone In”, will see 100 community cricket pitches built by the end of this year. Focusing on densely populated and underprivileged areas, these pitches will have a long-term impact by encouraging millions to engage in cricket and lead more active lives.
“As we celebrate our fifth year of partnering with The Hundred, we’re more excited than ever to launch a new on-pack promotion featuring our biggest prize yet, along with a fun and engaging mechanic that’s sure to intrigue customers,” said Kevin McNair, Marketing Director at KP Snacks. “At the same time, we’re continuing our ‘Everyone In’ initiative, which plays a key role in our People & Planet responsible business programme. Encouraging healthier lifestyles and supporting community wellbeing remain core priorities for us. With cricket equipment giveaways and more community pitches being installed, we’re proud to keep making sport more accessible and enjoyable for everyone.’
KP Snacks' portfolio is experiencing strong growth at four per cent, outpacing the overall CSN growth, which stands at two per cent. Brands featured in The Hundred on-pack promotion are showing positive year-on-year value growth with Hula Hoops at +12.6 per cent, Tyrrells at +9.5 per cent, McCoy's at +4.3 per cent, POM-BEAR at +3.8 per cent and KP Nuts at +2.9 per cent.
