KP Nuts, the UK’s number one nuts brand, is celebrating its partnership with PDC World Darts Champion, Luke ‘the Nuke’ Littler, by launching a new ‘Hit the Bullseye’ promotion, giving consumers the chance to win £20,000.
Live until 22nd November, the campaign features two dedicated prize pools, one for consumers and another for customers. Both promotions feature a £20,000 top cash prize, alongside daily cash giveaways and official dartboards.
Shoppers can enter via a simple scan-to-win QR code featured on promotional KP Nuts formats, including £1.35 PMPs, 80g, 90g, 225g and 250g packs, while retailers can enter a parallel promotion by scanning the QR code on promotional cases of KP Nuts PMPs and pub cards.
The promotion taps into the surge in darts popularity across the UK, with 9.9million people tuning into the World Championship, making it the most watched sport on Sky Sports outside of football. Meanwhile, darts has seen the biggest increase in passionate fans since Luke Littler’s breakthrough in 2024 and an estimated 2 million people have taken up the sport in the UK since his emergence.
“Following the success of last year’s campaign, we’re excited to launch our ‘Hit the Bullseye’ promotion, once again teaming up with Luke ‘The Nuke’ Littler to give shoppers and retailers the chance to experience the thrill of darts,” said Rachel Horrell, Senior Brand Manager, KP Snacks.
“As the UK’s number one nuts brand, KP Nuts continues to drive excitement around the category. This latest promotion combines the strength of our partnership with one of the biggest names in darts with an exciting prize pot, helping retailers deliver added excitement for shoppers across the entire KP Nuts portfolio.”