Kopparberg is launching Bring Me Sunshine, its biggest national campaign to date, backed by £6m of investment to support grocery and convenience retailers through peak cider season.
Launching tomorrow, 22 May, the fully integrated campaign runs across TV, social, streaming, out‑of‑home and in‑store, designed to drive summer visibility and sales during one of cider’s most important trading periods.
Retail activation includes high‑impact in‑store displays, refreshed packaging from June, new, branded glassware, on‑pack Bring Me Sunshine messaging and a consumer promotion offering shoppers the chance to win a trip to Malta.
Built for key summer occasions including BBQ’s, festivals, at‑home sport, hosting and spontaneous warm‑weather moments, the campaign is designed to keep Kopparberg front-of-mind while supporting the wider off‑trade range across core favourites and recruiting formats such as Kopparberg’s Variety Pack and Kopparberg Alcohol‑Free.
“Summer is a huge opportunity for cider and shoppers want brands that are familiar, easy to choose and trusted to deliver in store," said Claire James, Senior Shopper Marketing Manager at Kopparberg. "Bring Me Sunshine gives retailers a clear, scalable platform to activate in‑store, simplify choice across the range and convert peak summer occasions into sales.”