Swedish nicotine brand KLAR, developed by bioceramic laboratory Emplicure, is launching BLANK – an unflavoured nicotine pouch that uses patented bioceramic technology to deliver a faster and more efficient nicotine experience.
Developed using Emplicure’s SERATEK calcium-compound granulate technology, BLANK offers a smoother, more controlled nicotine release – without added flavours. The result is a clean, precise, and consistent experience designed for adult nicotine users who prefer simplicity.
Clinical findings from Emplicure show that KLAR’s 3mg pouch delivers a 25 per cent greater kick than a cellulose-based 6mg pouch in the first five minutes of use, while still enabling consumers to lower their overall nicotine intake by 40 per cent, over an average 24-minute session. Available in three strengths – Regular (3mg), Strong (6mg), and Extra Strong (9mg) – each unbleached pouch provides a soft, comfortable fit and a long-lasting experience of up to 45 minutes.
“With BLANK, we wanted to offer something genuinely new - a pure, neutral pouch for users who want focus without flavour,” said Tomas Hammargren, Chief Risk Reduction Officer at KLAR. “Our research shows we can deliver the same nicotine kick as higher-strength pouches, but with about half the nicotine content of many leading brands. BLANK represents the next step in making nicotine experiences cleaner, more efficient, and backed by science.”