KitKat is bringing KitKat Four Finger White back for 2026, exclusively for wholesale and convenience retailers. The returning flavour joins the brand’s much-loved four finger range, giving retailers even more choice from one of the UK’s biggest confectionery names.
With more than 15 million UK buyers, KitKat is the number four chocolate singles brand in Symbols & Independents and worth more than £40m in the channel, with a broad portfolio spanning its Four Finger format, Chunky, Duo, multipacks and blocks.
At the heart of the range is KitKat Four Finger, and the core line-up already includes the Milk variant alongside KitKat Four Finger Dark.
The wider KitKat portfolio continues to offer retailers variety across different shopper missions and occasions. KitKat Duos are growing +23 per cent, while the brand also continues to bring flavour innovation across its wider range, helping retailers offer shoppers something familiar alongside new and different choices.
The returning variant also has a strong track record in convenience. When previously available, KitKat White ranked within the top 15 per cent of SKUs and recruited 100,000 new shoppers to the category, giving retailers a proven addition to the range.
Innovation remains a key driver of growth in convenience, with NPD accounting for almost a third, 32.9 per cent, of value growth in the channel and contributing 5.6 per cent of total sales over the last year. With the strength of the wider KitKat portfolio behind it, the return of Four Finger White gives wholesale and convenience retailers even more choice from a brand with a long-standing presence in the confectionery fixture.
“KitKat has been helping people enjoy better breaks for generations, and the strength of the brand comes from offering shoppers familiar favourites alongside plenty of choice across our range," said Stephanie Scales, Marketing Manager for KitKat at Nestlé UK & Ireland.
KitKat Four Finger White 41.5g is available to order now in wholesale.