Nestlé Confectionery is expanding its KitKat sharing bar range with the launch of two new flavours, Milk Chocolate and Brownie, as it looks to build on the success of the format in the UK.
Available nationwide from 3 August, the new 99g sharing bars join the existing Hazelnut, Salted Caramel, Double Chocolate and Cookie Dough variants, further broadening the range for retailers.
The KitKat Milk Chocolate sharing bar combines crispy wafer with a cocoa-flavoured filling and milk chocolate, while the Brownie variant features crispy wafer layered with milk and dark chocolate and a brownie-flavoured filling. Both products retain the range's signature marbled chocolate coating, designed to offer contrast in texture and flavour.
Stephanie Scales, marketing manager for KitKat at Nestlé UK & Ireland, said: “We know a KitKat break is often about those small, everyday moments, whether you're sharing with friends or taking five minutes to yourself.
“After winning over fans with our sharing bars, we wanted to bring even more flavour and choice into those moments, from the elevated Milk Chocolate to something rich and tasty like Brownie, there's a bar to suit whatever you're in the mood for.”
Each 99g sharing bar contains multiple break-off pieces for sharing and is suitable for vegetarians. The products also contain no artificial colours, flavours or preservatives.