As part of its major investment programme of promotional activity for 2025 the Nation’s leading soy sauce brand, Kikkoman is again adding on-pack value to its world famous 150ml dispenser.
Consumers will see the Kikkoman bottle sport a free keyring – a cute wearable charm to add to handbags, purses, totes or to simply hold keys. The stylish keyring is a knitted version of the iconic Kikkoman bottles complete with a coloured cap depicting the different variants from Regular in red, Less Salt in green and Tamari Gluten-Free in blue.
Commenting on the promotion, Kikkoman UK General Manager, Bing-yu Lee said, “Following the success of our Santa hat promotion last Christmas we feel our loyal consumers are ready for more Kikkoman cuteness.
“Consumers love the pedigree status of the Kikkoman brand and lap up any additional promotional give-aways, from bags and tea towels to t-shirts and of course our limited-edition bottles. We’ve had consumers asking us when the next promotion is happening so they can watch out for it.
“Our aim is to attract new consumers as well as satisfying our existing users and to spark a discussion on what makes Kikkoman such a great brand. We want that discussion to include how pure our umami rich Kikkoman soy sauce is with no added nasties and how it gives a natural depth of flavour to everyday foods from meat dishes to vegetables and stir fries.”
180,000 keyrings on Kikkoman Soy Sauce bottles will appear in store from end of May 2025.
“We are confident our promotional bottles will sell through quickly.”
Kikkoman Naturally Brewed Soy Sauce is the brand leader in the market with a 31 per cent value share. It’s 150ml dispenser bottle is the top-selling soy sauce sku, up 11 per cent. It also leads the market in both Less Salt Soy Sauce as well as Tamari Gluten-Free Soy Sauce.
The soy sauce category is buoyant, increasing in value, up 6.9 per cent, reflecting rising consumer demand for soy sauce usage.
