Soy sauce brand Kikkoman is again dressing it’s 150ml dispenser bottle this winter. Last year it was little Santa Hats. This year shoppers can expect a stripey knitted scarf.
From the end of October stores will take delivery of Kikkoman Naturally Brewed Soy Sauce wearing a red and white stripey scarf, giving consumers another Limited Edition and creating strong shelf stand out.
Kikkoman best dressed bottles also include Less Salt Soy Sauce with its distinctive green cap wearing a colour coordinated green stripey scarf and its blue cap Tamari Gluten-Free variant with matching blue stripey scarf.
Kikkoman Naturally Brewed Soy Sauce has a 36.9 per cent market value share, adding 6.6 per cent over the last three months.