Skip to content
Search
AI Powered
Latest Stories

Kervan Gida posts big growth results for Bebeto, promises more NPD

Kervan Gida posts big growth results for Bebeto, promises more NPD

Bebeto confectionery brand owner Kervan Gida Group’s UK business has outperformed the market in every channel and reported double-digit sales growth (+15 per cent) YOY. The challenger brand says its eighth consecutive year of UK growth, since arriving in 2015, has been largely driven by improved distribution and some particularly strong NPD.

Phil Hulme Commercial Director Bebeto UK scaled Phil Hulme, Commercial Director


“Our total UK sales last year achieved double-digit growth despite challenging conditions. This delivered £36m at retail sales value and gave us a greater presence and collaboration in grocery retail," said Phil Hulme, Kervan Gida UK Commercial Director. "Our sales momentum accelerated in 2022, and we are outperforming the market in every channel, driven by strong Bebeto branded sales and new private label business.”

Bebeto has grown its distribution significantly in recent months, said Phil: “In Asda we launched 15 private label and eight Bebeto brand skus, whilst in Aldi we have a strong ‘special buy’ program in place, with private label launches set for quarter one this year. New wholesale stockists include AF Blakemore Spar, and numerous Sugro members. We have also seen significant growth in Morrison's, CJ Lang, James Hall, and Pricecheck.”

New product development continues to be a crucial part of the Bebeto growth strategy, too. The brand team are currently working on launches that will bring additional fun and excitement to the category in the first half of 2023. Later on, Bebeto will also launch new flavour and format products for Halloween, after recent years’ seasonal lines proved particularly successful.

To boost brand awareness and loyalty, Bebeto is also continuing to focus on its online presence, enhancing the user experience and quality of content on the Bebeto website and social media channels. The company will be using these channels to grow and nurture the Bebeto brand’s consumer base, affectionately known as the Bebeto Bunch, further in 2023.

Enes Başar Managing Director Kervan Gida UK scaled Enes Başar, Managing Director

As the business expands, Bebeto is strengthening its team with a number of key appointments including Matt Smith, who joins as Senior Account Manager from World of Sweets, where he looked after key customers including Sainsbury’s, Morrisons, Co-op, regional Co-op's, Nisa and Booths. “Matt will hold a pivotal role in our national account team, responsible for implementing customer joint business plans to achieve account growth as well as seeking new business opportunities particularly around new distribution and new listings for AYR & Seasonal products,” said Enes Başar, Managing Director of Kervan Gida UK.

“Our UK business is continuing to go from strength to strength in challenging conditions. Along with a bolstered team, we are well placed for further growth with a combination of exciting new products and major gains in retail and wholesale distribution, which will go a long way to strengthen our brand value as we work to be among the top five brands worldwide in our category,” he concluded

More for you

Paul Bacon appointed as NewstrAid Operations Manager replacing Tom Rodger

Paul Bacon joins NewstrAid as Operations Manager

NewstrAid appoints Paul Bacon as new Operations Manager

Industry charity, NewstrAid, has announced the appointment of Paul Bacon to the role of Operations Manager.

Paul will join the NewstrAid team from 17 March and will take over from Tom Rodger, who is retiring at the end of the month.

Keep ReadingShow less
 ATM machine
Brits pull out nearly £80bn from LINK ATMs in 2024
Photo: iStock

Uneven transition: Where cash still clings on in Britain

The UK’s transition away from cash continues to accelerate, nearly five years after the COVID-19 pandemic, according to a report released today by LINK, the UK's cash access and ATM network.

While the trend towards a low-cash society is clear, the pace of this shift varies significantly across the country, indicating a complex and evolving payment landscape.

Keep ReadingShow less
Warning raised around slush drinks

slush drinks

iStock image

Warning raised against 'poor transparency' around slush drinks

Warnings have been issued against slush ice drinks by medical researchers, saying that poor transparency around slush ice drink glycerol concentration makes estimating a safe dose tricky.

Public health advice on the safe consumption of glycerol-containing slush ice drinks, also known as slushees, may need revising, stated medical researchers after carrying out a detailed review of the medical notes of 21 children who became acutely unwell shortly after drinking one of these products.

Keep ReadingShow less
Rising crime is devastating the Scottish convenience sector.

SGF Crime Report & Safer Business Guide

Photo: iStock

Crime devastating Scottish convenience sector: SGF

Retail crime is on the rise and the impact on staff, businesses and communities can be overwhelming, shows a Scottish retail industry's report released today (13), prompting calls from retailers for urgent support.

Figures published in the SGF Crime Report & Safer Business Guide 2024/25, reveal the appalling escalation in retail crime in recent years is only getting worse, while the sector continues to call for urgent action from government.

Keep ReadingShow less
UK government abolishes Payment Systems Regulator shifting responsibilities to FCA
Photo: iStock

Concerns raised over government's decision to abolish Payment Systems Regulator

As the government has confirmed that it will abolish the Payment Systems Regulator (PSR) as part of its drive to cut red tape and boost economic growth, payments platform Ecommpay voiced concerns over the potential risks of dismantling a dedicated regulator at a time of heightened scrutiny in the payments sector.

Willem Wellinghoff, chief compliance officer and UK chair of Ecommpay, acknowledged the government’s commitment to "streamlining regulation, simplifying the amount of regulators that companies have to manage, and fostering economic growth through its deregulatory agenda."

Keep ReadingShow less