- For the third year running, Kellogg’s is partnering with the EFL, Manchester City, Celtic FC and Rangers FC to help kids keep active throughout the summer holidays.
- Over 39,000 FREE football camp places will be available to families across the country.
- Parents simply have to buy a pack of Kellogg’s cereal and use the on-pack QR code to redeem FREE camp place.
- Support is reaching those who need it most, with one in four attendees in 2025 living within one of the UK’s most deprived postcodes.
Kellogg’s Football Camps are back for a third year, in partnership with the English Football League (EFL), Manchester City, Celtic FC and Rangers FC.
The Camps give children the chance to get active, make friends, step away from screens and learn new skills in sessions led by FA-qualified coaches. All while providing parents with extra support during the busiest (and often most expensive) weeks of the summer.
The camps will return from 27 June for girls and boys aged 5-15. Taking place at more than 73 clubs across the UK, spanning everywhere from Doncaster and Swansea to London and Glasgow. Last year alone, participants received over 16,000 hours of coaching – the equivalent of more than 650 full days of football.
Kellogg’s will be supporting its third year of delivering football camps with a series of digital, OOH, on-pack, in-store and PR activity, “kicking off” this April.
On-pack and competitions
FREE camp codes can be found on packs of Kellogg’s Rice Krispies, Coco Pops and Corn Flakes from 1 April 2026 until the end of June 2026*. They can be redeemed by scanning the QR code or visiting www.kelloggsfc.com, where consumers will be directed to the brand’s digital platform, Kellogg’s Town.
Shoppers can also enter a prize draw for a chance to WIN one of four ”ultimate football experiences” with partners the EFL, Manchester City, Celtic and Rangers. These experiences include everything from matchday tickets and meet the squad or manager moments, to training ground tours, signed shirts, footballs and more.
Consumers of Kellogg’s Special K, Crunchy Nut, Nutri‑Grain Bars and Rice Krispies Squares will also have the opportunity to win these top‑tier football experiences through an on‑pack mechanic.
In-store activations
Retailers will have access to impactful POS toolkits designed to boost consideration and sales of participating packs for both the “Free camp code” and a “Win a Puma Sport Bundle” promotion. This includes everything from free‑standing to vibrant theatre‑style displays and depot POS, helping retailers tap into the energy of this year’s programme and the summer of sport ahead.
There will be a dedicated “text to win” mechanic for participating packs with wholesalers, with the chance to win up to £5,000 cash and a signed football shirt.
“We’re proud to bring Kellogg’s Football Camps back for a third year, helping parents during the school holidays and giving children the chance to stay active,” said Dean O’Brien, UK General Manager. “Our goal is to make camps more accessible, especially for families who might otherwise miss out. Working closely with club charities across the country helps us ensure the camps are open to everyone, inclusive and able to deliver real impact.”
EFL Director of Community, Debbie Cook, said: “Supporting communities is fundamental to the EFL’s purpose. Our Clubs are deeply rooted in their towns and cities, serving as trusted local institutions that bring people together and create opportunities far beyond the pitch.
*18+, GB only. Purchase a promotional pack & claim your free day (5 free days for Celtic only) at an available Football Camp for your child aged 7 – 14 (with limited clubs offering places for children aged 5 – 15) between either 01/04/26 – 14/05/26 (“Promo Period 1”) or 15/05/26 – 27/08/26 (“Promo Period 2”). Redeem your free day (5 free days for Celtic only) by 21/05/26 for Promo Period 1 & 01/09/26 for Promo Period 2.