Juul Labs UK has today announced the release of a new JUUL2 starter kit, with an upgraded USB-C device, longer battery life, reduced packaging, and four flavoured pods to help existing adult smokers transition away from cigarettes.
The new JUUL2 Starter Kit includes one JUUL2 Device and a USB-C Charging Cable, whilst continuing to benefit from a two-year limited warranty. It also now includes four different flavoured pods, compared to the previous two-pack version, including:
- Crisp Menthol - a fresh green menthol flavour with a brisk, cooling finish.
- Virginia Tobacco - a bright, authentic tobacco flavour with a subtly sweet, toasted finish.
- Mango - a smooth, tropical Mango fruit flavour.
- Watermelon - a fresh, classic watermelon fruit flavour.
The NHS recognises the role that vaping can play to support adult smokers to transition away from cigarettes, and responsible flavour options are considered an effective factor in this process. Juul Labs UK says new starter kit is designed to help adult smokers transition away from cigarettes, offering a selection to help smokers establish which flavour works best for them.
To further support this goal, the new four-pod JUUL2 Starter Kit is priced at the same £9.99 RRP as the previous two-pack version, offering consumers significant savings and value.
Other features of the new JUUL2 Starter Kit include:
- Revamped design: In addition to the two new fruit-flavoured pods, the kit includes an improved device with a longer battery life which is rechargeable through a USB-C charging cable and port instead of the old USB charging dock system.
- Less packaging: Aligned with Juul Labs’ sustainability commitments, the packaging has been redesigned book-style single component to minimise waste. JUUL pods can be recycled for free through Juul Labs’ partnership with TerraCycle – each device purchased from the juul.co.uk website will have the option to be shipped with a recycling bag to return used pods for responsible disposal.
The JUUL2 non-Tobacco & Menthol range has grown +22 per cent in the latest 12 weeks vs the prior year and, additionally, JUUL2 device volume sales are up +11 per cent as it works to transition more adult smokers away from combustible cigarettes. With the growing consumer preference for quality pod-based devices and the success of our single fruit flavour range Juul Labs UK reports that it is confident the new JUUL2 starter kit will be a welcome and incrementally profitable addition to retailers' vape sales.
The new JUUL2 starter kit will be rolled out across the UK from October through major retailers, wholesalers, convenience stores, and juul.co.uk and will retain the £9.99 RRP, which offers value for money with four pods.
"We are delighted to launch the new JUUL2 Starter Kit, providing adult smokers with value for money and expanded flavour options to support them on their switching journey," said Melissa Wisdom, Managing Director of Juul Labs UK. " This launch furthers our core mission – to transition the UK’s 5.3 million existing smokers by providing high-quality, effective and responsible alternatives.”
Product rollout begins in October in key accounts and November throughout the wholesale channel. Retailers can contact their Juul Labs representatives for point-of-sale materials.