Jamie Dornan is making a splash as he returns for Diet Coke’s latest This Is My Taste campaign. Appearing in the playful new advert, launching today, the big screen actor talks to his surprising personal passion of cold-water swimming.
In the new tongue-in-cheek content, Jamie is seen taking a sip of his ultimate refreshment – an ice-cold Diet Coke – whilst revealing that the average Diet Coke break totals eight minutes, which is “Eight minutes back for embracing our unique tastes”. Jamie then heads straight into the open water, sporting silver “This Is My Taste” trunks.
During his chilly dip, Jamie shines a light on the range of ways people can take an (eight-minute) break to explore and enjoy their own unique tastes. He crosses paths with an eccentric bird watcher, a radio-controlled boat, a vibrant brass band and a determined paddleboarder, tapping into one of the UK’s fastest-growing water sports.
Following his debut as the new face of Diet Coke last year, building on the brand’s legacy of partnering with some of the world’s leading talent, Dornan returns to screens to champion individuality and self-expression. Revealing his love for the popular trend of cold-water swimming, Dornan aims to encourage others to feel empowered to boldly express their tastes too.
“Cold-water swimming is a passion that’s become very important to me, it’s my way of finding a moment for myself and I try to do it as often as I can,” said Jamie. “I hope that giving a peak behind the scenes of my lesser-known passion, inspires others to take a moment for themselves, crack open an ice-cold Diet Coke, and explore their own personal tastes.”
Tara Byrnes, Diet Coke GB&I Senior Brand Manager said: “Jamie Dornan’s authentic passion for cold-water swimming makes him the perfect fit for the next chapter of Diet Coke’s This Is My Taste. He inspires others to embrace what they love. We’re inviting fans to take a break and celebrate their unique tastes through the brand new in-app can personalisation tool – visit the Coke app to create yours today.”
Rob Yeomans, Vice President of Commercial Development at Coca-Cola Europacific Partners (CCEP) GB – which manufactures and distributes Diet Coke – added: “Diet Coke is the original sugar free cola and is worth more than £495m in retail, with a customer base so loyal that 32 per cent of its drinkers are not only brand-exclusive but say they’d drop out of cola altogether if Diet Coke wasn’t available. The extension of the brand’s partnership with Jamie Dornan demonstrates our commitment to investing in the brand, keeping it front of brand for our loyal shoppers and driving sales in retail as part of the Coca-Cola Trademark.”
As part of the launch, Diet Coke is inviting fans to design their own virtual can that reflects their personal style via the Coke app, showcasing their personal taste.
