This Christmas, one of the UK’s largest Australian wine brands, Jam Shed, is giving its best-selling Shiraz variant a seasonal makeover. The limited-edition “Jam Sled” collection reimagines the classic 750ml label with five striking designs, while the 1.5L mini box features a single festive design, each created to stand out on shelf, rolling out nationwide from late October.
Christmas is a key opportunity for wine in the UK; last year, in the final four weeks leading up to the day, Britons spent 3.4 per cent more on table wine than they did in the year prior. With 19.7 per cent of consumers admitting they would pay more for limited editions, Jam Sled is well-placed to help retailers grow their sales during this key season in the retail calendar.
“Christmas is a critical trading period for the wine category, and we wanted to give shoppers another reason to reach for Jam Shed,” said Peter English, Head of Brand Marketing – Europe at Vinarchy. “By introducing a new seasonal look to a fan-favourite, we’re giving shoppers something that’s both familiar and fun, whilst helping retailers unlock growth in a competitive festive market. That combination gives us every reason to believe that Jam Shed will be front of mind – and in baskets – at the most important time of the year.”
Jam Sled Shiraz 750ml RRP: £8.25