Skip to content
Search
AI Powered
Latest Stories

Jam Shed launches major out-of-home summer campaign

Jam Shed launches major out-of-home summer campaign

Wine brand Jam Shed has unveiled its latest, disruptive out-of-home campaign across London and Manchester.

The vibrant initiative is designed to captivate consumers, drive trial and boost market presence during the key summer period – with an estimated reach of more than 18 million individuals.


In true Jam Shed style, the brand is painting the town blue once more. From now until 25 August, London’s Shoreditch will host a striking custom-painted mural, featuring a unique, interactive boxed wine dispenser. This special build mimics the historic wine windows of Florence, but with a modern twist—dispensing Jam Shed Shiraz over ice directly from the mural.

Passers-by can indulge in complimentary summer serve samples on-the-go, snap a picture with the memorable mural and immerse themselves in the refreshing and rich flavour profile of Jam Shed.

Alongside the above-the-line mural activation, Jam Shed’s bold creative will be showcased on digital road-side screens in London and Manchester, and will also adorn buses throughout London, maximising exposure and presence across high-traffic areas.

This activity will be further amplified by targeted influencer support, leveraging their reach to bolster the campaign’s impact and engage a wider audience.

“We’re beyond excited to roll out this summer’s splash of colour with our bold new out-of-home campaign! At Jam Shed, we’re all about blending fun with flavour and doing things differently, and this August we’re taking things up a notch,” Tom Smith, marketing director – Europe, said.

“A sampling activation is the perfect way for us to build brand equity and showcase how Jam Shed stands out in the wine world. By offering consumers a taste of our rich Shiraz, we hope to demonstrate our distinctiveness and convert casual tastings into long-term brand affinity, ultimately taking us one step closer to converting the UK into a nation full of Shed Heads!”

More for you

Imperial Brands launches pouch size packs for Golden Virginia Original hand-rolling tobacco

Imperial Brands launches pouch size packs for Golden Virginia Original hand-rolling tobacco

Imperial Brands has announced a new pouch size for its best-selling premium Golden Virginia Original hand-rolling tobacco.

As well as the established 30g and 50g sizes, Golden Virginia Original will now for the first time also be available in a 40g pouch, on sale with an RRP of £33.70. The move is a response to continued price inflation and pressures on the cost of living, with consumers more than ever seeking both quality and value in everything they buy, and willing to try new options which they see as offering those attributes.

Keep ReadingShow less
Coca-Cola set to spread festive magic this Christmas

Coca-Cola set to spread festive magic this Christmas

The annual Coca-Cola Christmas Truck Tour is back, bringing the magic of the season to towns and cities across Great Britain

This year, the Coca-Cola Truck Tour focuses on the ambition to make kindness travel. Echoing the wider Coca-Cola Christmas campaign message, “The World Needs More Santas”, the tour will encourage visitors to embrace their inner Santa and share an act of kindness with others during the festive season.

Keep ReadingShow less
Nomadic Powers into Protein

Nomadic Powers into Protein

Nomadic has launched "Power Pots", its latest foray into protein-rich products and the company’s fourth launch of 2024.
The duo of flavours - Chocolate Brownie and Smooth Caramel – feature a combination of vanilla yogurt with granola, plus chocolate brownie or caramel pieces.

Each pot features 20g of protein, plus 100 per cent of daily vitamin D and gut-friendly cultures, which all support immunity. This ‘trifecta’ of ingredients ticks an important box for Nomadic’s core consumers, which it describes as ‘hard-working busy people on the go’ – and who want satisfying, filling, foods which don’t compromise on taste.

Keep ReadingShow less
KTC Edibles launches Super High-Oleic frying oil

KTC Edibles launches Super High-Oleic frying oil

KTC Edibles Ltd (KTC), the UK’s largest supplier of edible oils, has launched Super High-Oleic Frying Oil, a traceable high-performance and long-life frying oil.


HOPO is blended using 100% traceable, organic, carbon-neutral RSPO Certified Sustainable Identity Preserved (IP) high oleic palm oil sourced directly from Daabon, a global leader in sustainable agriculture. KTC Super Hi Oleic can be offered with full traceability back to Daabon’s CI Tequendama SAS mill in Northern Colombia, providing complete visibility and zero deforestation guarantees - all the data customers need to comply with their obligations under the new European Union Deforestation Regulation (EU DR).

DAABON’s carbon-neutral organic palm oil has a Life Cycle Assessment (LCA) calculated CO2eq of -977kg per tonne, cradle to gate. The LCA was conducted using Ecopalma’s carbon footprint estimation tool, harmonised with the ISO 14067 standard.

This traceability offers other sustainability benefits, allowing customers to calculate their Scope 3 emissions - and because it’s sourced from Daabon, a global leader in sustainable agriculture, it can be an effective way for companies to reduce the carbon footprint of their frying operations.

Gary Lewis, Sales Director at KTC Edibles, explains, "Super Hi Oleic offers the gold standard in sustainable, high-performance, long-life frying oils. We believe in offering consumers innovative new products that not only meet their culinary needs but also align with their values and sustainability goals. This is a giant leap forward in the industry, and we're proud to be at the forefront of positive change."

The high oleic palm oil used in the product also offers some unique performance advantages. It has higher oxidative stability and smoke point, lower PUFAs (Polyunsaturated Fatty Acids) and saturated fats than standard oils. The non-GMO, non-additive formula also provides a long shelf life, a well-balanced fatty acid profile and neutral taste attributes, ensuring it can be blended with other vegetable oils for premium performance at competitive prices.

Created using a natural, non-GMO hybrid of a standard African palm tree and a native Latin American palm tree, high oleic palm oil offers significantly higher crop yields than standard palm. It also requires manual pollination leading to additional employment, helping boost the local economy - the costs of which are offset by the higher yields.

Keep ReadingShow less
TRIP brings viral Magnesium gummies to UK

TRIP brings viral Magnesium gummies to UK

TRIP, the UK’s fastest-growing soft drinks brand for the past two years, is excited to announce the launch of its new Magnesium Gummies.

After taking the market by storm with its award-winning range of functional Mindful Blend drinks, which were its most successful launches ever on Amazon, TRIP is continuing its mission to help people find calm and enjoy the benefits of magnesium in a new and convenient way. The gummies are available for purchase on the TRIP website for £19.60 and soon on Amazon, with plans for wider retail distribution in the coming months.

Keep ReadingShow less