Belvoir Farm is launching its biggest-ever “We're Taste Obsessed” campaign this summer. The rollout is backed by more than £1 million in media investment.
The nationwide campaign marks a significant step up for the premium brand within the increasingly busy adult soft drinks space, bringing its long-standing commitment to exceptional taste centre stage. From creating drinks using only natural ingredients and no artificial flavours, colours or sweeteners, to featuring its own estate employees on-screen to showcase the real craft behind every bottle, the campaign celebrates the extraordinary lengths Belvoir Farm goes to in pursuit of taste.
Activity includes ITV linear and VOD advertising, supported through ITV's Backing Business initiative, alongside a significant outdoor campaign from mid-June, radio partnerships across leading stations, and sponsorship of Dig It, the popular gardening podcast hosted by Zoe Ball and Jo Whiley.
"Belvoir’s value sales grew by 17 per cent last year as consumers have become increasingly aware of what ingredients are in the products they consume,” said Alison Reilly, Director of Marketing. “This year we are going bigger and better with ‘We’re Taste Obsessed’ to continue that momentum."