Cough and throat lozenge brand Jakemans is bringing back one of its most popular flavours, Blood Orange & Warm Spice, after its previous limited-edition launch proved a hit with consumers.
Understanding the importance of flavour variety and responding to evolving consumer preferences, Jakemans says it continues to invest in its portfolio to drive excitement within the cough and throat category. With nine popular flavours already in the range, Blood Orange & Warm Spice now joins the permanent line-up, giving retailers an even broader offering.
Originally launched as a seasonal limited edition, it quickly became a consumer favourite thanks to its distinctive flavour profile, combining vibrant blood orange with comforting warm spice. Following its successful trial and continued demand from shoppers, Jakemans has made the decision to bring the flavour back as a permanent fixture within its portfolio.
"At Jakemans, we pride ourselves on using only the finest ingredients. Every Jakemans lozenge is bursting with menthol, which releases natural vapours to help soothe the symptoms of a sore or tickly throat while delivering the distinctive flavour consumers know and love,” said Senior Brand Manager Elizabeth Hughes-Gapper.
"The response to Blood Orange & Warm Spice during its limited edition launch in 2024 demonstrated a real appetite for flavour innovation within the category. By making it a permanent addition to our range, we're giving retailers the opportunity to continue meeting that consumer demand with a proven, popular product that further strengthens the Jakemans range."
Jakemans is renowned for its range of menthol lozenges, crafted using only the finest ingredients to provide soothing relief while offering a variety of flavours to suit different tastes. The permanent range now includes:
- Throat & Chest
- Throat & Chest Sugar Free
- Summer Berries Sugar Free
- Honey & Lemon
- Cherry
- Peppermint
- Menthol & Eucalyptus
- Blackcurrant
- Blueberry
- Blood Orange & Warm Spice
Blood Orange & Warm Spice will be available from retailers and stockists nationwide, offering shoppers another flavour choice from the UK's leading cough and throat lozenge brand.