Returning for its fifteenth festive season, J2O Glitterberry will be back on shelves from September alongside a new limited-edition J2O Appleshimmer.
J2O continues to help retailers tap into demand for premium, alcohol-free serves during social occasions. The festive season is an important moment for the Carlsberg Britvic brand, when get-togethers and celebrations create even more opportunities for shoppers to reach for something special. J2O is the ultimate social crowd-pleaser, helping make festive occasions feel that little bit more sparkly. This presents a particularly strong opportunity for retailers, with 38% of J2O shoppers purchasing Glitterberry exclusively. This highlights the continued appeal of limited-edition seasonal flavours and the role they can play in driving incremental sales.
“The festive season represents one of the biggest opportunities of the year for the adult soft drinks category,” said Carly Sims, Adult Socialising Director at Carlsberg Britvic. “At the same time, shoppers are increasingly seeking premium alcohol-free options as increasing.
“Our festive J2O range is designed to help retailers make the most of this demand. Building on the success of J2O Glitterberry, J2O Appleshimmer combines warming spiced apple and cinnamon flavours with edible glitter, and a unique colour-changing effect for a fun yet premium twist that creates standout shelf appeal.
J2O Glitterberry and J2O Appleshimmer will launch across grocery, convenience, wholesale and discounter channels from 7 September through to January. Both variants will be available in 4 x 275ml bottle multipacks (£5.00 RRP), while J2O Glitterberry will also be available in a 10-pack multipack (£10.35 RRP).
The launch will be supported by in-store activations across grocery and discounter retailers.
NB: Sparkleberry (illustrated) is a Sainsbury’s exclusive