Bestway Wholesale has announced a new partnership with IRN-BRU, which will see the Scottish soft drink brand taking over Bestway’s Abbey Road Depot in London in advance of this week’s ‘head-to-head’ football match between Scotland and England, on Friday at Wembley Stadium.
To celebrate the fact that there will be lots of IRN-BRU drinkers watching the match, stocks are fully geared up at Abbey Road depot for retailers to take advantage of, with a full range of football related promotional activities planned.
There will also be a car park football for retailers at the depot, facilitated by AG Barr, with the opportunity to win an array of prizes, Covid-safe full can sampling, IRN-BRU displays and merchandising and the opportunity to win cases of IRN-BRU and a free football shirt.
Kenton Burchell, group trading director of Bestway Wholesale, said: “As the Euros look set to enjoy record viewing figures, we wanted to support our retailers with some amazing deals to help drive more footfall and revenue streams.
“As England squares up to Scotland for Friday’s long-awaited, epic match we thought it was also perfect timing to encourage our retailers to stock up on Scotland’s national soft drink, IRN-BRU.”
