IRN-BRU maker AG Barr is accelerating its journey towards carbon neutrality and has announced its latest step – all its soft drinks consumer multipacks will be wrapped in 100 per cent recycled shrink wrap by the end of 2021.
This move will save 400 tonnes of virgin plastic a year – that’s the weight of about 250 cars.
IRN-BRU is the first AG Barr brand to make the switch to 100 per cent recycled wrap across its can multipacks, with the new sustainable pack set to hit shelves across the country from May.
All AG Barr’s soft drinks printed film will be 100 per cent recycled by the end of 2021, so IRN-BRU will be joined by AG Barr’s other brands, including Barr Flavours and Rubicon.
“We’re always looking for ways to make our products more sustainable and we’re delighted to introduce this new 100 per cent recycled film which has half the carbon footprint of its virgin plastic equivalent,” said Roger White, AG Barr’s Chief Executive. “This is just one step towards our longer-term carbon neutral ambition, ensuring we play our part in reducing the effects of climate change on our planet.”