Casillero del Diablo (#1 Chilean brand and the UK’s #3 wine brand overall) has announced the launch of Casillero del Diablo Zero, a gently dealcoholized wine, in response to growing consumer demand for options for those moderating or cutting out alcohol from their lives.
Following extensive trials headed by winemaker Max Weinlaub, the brand has produced a dealcoholized sparkling which they feel more than meets the quality and drinkability standards that wine lovers expect from Casillero del Diablo. It is made with 100 per cent Chardonnay grapes from the Central Valley, early harvested for freshness, and contains a mere 22 calories per 125ml glass.
“We’re so pleased to launch this new Casillero del Diablo bottling, in the run-up to the festive season when many people will be looking for a quality non-alcoholic alternative," said Brands Controller at CyT UK, Claire Raine. "Our team has worked really hard to produce a sparkling which is worthy of the brand and the style. We’re delighted with the result.
“Almost two thirds of British adults either limit their alcohol consumption, or do not drink alcohol. These trends are being led primarily by younger adults, and we want to make sure we stay relevant and important to everyone. Consumers are now getting used to seeing no/lo options from their favourite drinks brands.”
Sales figures bear this out, with No/ Lo category volume sales projected to rise by 19.3 per cent in 2024. (Mintel). Casillero del Diablo Zero – a year in the making, after multiple trials with the clear goal to mimic a full alcohol Prosecco-style wine – launches in December 2024, RRP £6. It will be available via several UK wholesalers and in independent retail.
