- innocent Drinks introduces new price-marked packs to two of its key SKUs
- 750ml price-marked packs of Orange Juice Smooth and apple juice have a recommended retail price of £2.49, printed front-of-pack
- The new price- marked products will be exclusively launched with Co-op Wholesale, in Nisa facia stores on July 14, before rolling out to traditional convenience and symbol retailers
innocent Drinks has launched price-marked packs (PMPs) for two of its SKUs.
The announcement comes as innocent looks to expand its share in the impulse channel, advancing its mission to bring the goodness of fruit and veg to more places.
The 750ml price-marked packs of orange juice smooth and apple juice exclusively launched with Co-op Wholesale, in Nisa facia stores yesterday with a price mark of £2.49, before they roll out to other convenience and symbol retailers.
The RRP is printed front-of-pack, offering clear price transparency to shoppers.
PMPs also simplify the experience for convenience and symbol retailers, as the established brand connection fosters trust with their shoppers. The new range will be available to both existing and new retail partners.
The new £2.49 recommended retail price (RRP) offers consumers and targeted retailers a competitive price point compared to other options in the market, where the average price is £3.10.
“At a time when shoppers are looking for great quality at a price they can trust, price-marked packs offer clear value on-shelf and help drive confidence at the point of purchase,” said Tom Vernon, Senior Commercial Manager at innocent drinks. “By introducing them across two key SKUs, we’re helping our partners respond to consumer needs whilst offering our drinkers a competitive price point. With few chilled-juice brands currently offer price-marked packs, and we’re excited to be bringing the delicious goodness of fruit and veg to even more places.”