Indian soft drinks brand Hajoori has unveiled new flavours to help retailers capitalise on demand for non-alcoholic beverages this summer.
The 100-year old legacy brand now offers a total of six new flavours across the popular Sosyo, Kashmira and Lemee ranges of soft drinks, and has also launched Opener, a completely new carbonated drinks brand to the UK market, in two classic Indian flavours.
Having already established a keen following amongst Indian consumers thanks to its strong ethnicity and distinct flavours, Hajoori recently launched into Morrisons supermarkets and is continuing to expand its reach across independent retailers through a new partnership with speciality food & drink importer and distributor, Empire Bespoke Foods.
“Non-alcoholic drinks are a popular purchase in UK convenience stores,” commented Akash Mittal, brand manager at Empire Bespoke Foods. “Last year, 34 per cent of consumers questioned said they typically buy non-alcoholic drinks from these outlets, making them one of the top categories after food items for home and on-the-go consumption. In January 2026, 23.9 per cent of UK consumers reported changing their approach to buying non-alcoholic drinks ’a lot’ due to price increases.
“These drinks bring something new and refreshing to the table and are perfect summer thirst-quenchers. We’re confident they’re going to be very popular with existing fans as well as those consumers seeking an exciting new taste adventure!”