Imperial Brands has announced the introduction of blu MAX 6000, a new vape kit offering customers great flavour at exceptional value.
Available from May in wholesalers and independent retailers across the UK, blu MAX 6000 offers users more puffs of intense, authentic flavour in a sleek, stylish and convenient 2ml-plus-10ml capacity click-on box format.
The new range comprises a total of eight flavours including: three kits in Blueberry Sour Razz, Pineapple, and Strawberry Ice flavours, all with an RRP of £10.99; and five pod + refill packs available in Lemon Lime, Blueberry Ice, Pineapple, Strawberry Ice, and Blueberry Sour Razz with an RRP of £7.99.
All pod + refill flavours are interchangeable with the blu MAX 6000 device, allowing customers to explore the full range of flavours, all of which have performed favourably in consumer testing for both flavour and intensity.
blu MAX 6000 uses dual mesh coil technology to deliver an intense and consistent experience for users, while the dual power mode function allows flavour intensity to be increased or decreased at the touch of a button.
Each device comes with a long-lasting, rechargeable battery and USB-C charging port. In addition, a translucent container allows for easy liquid level detection, helping customers to track usage and anticipate when to return to store for refills.
The integrated LED screen shows a clear status display, showing battery level, power mode and child lock activation.
Shirley Soccio, Head of Consumer Marketing for UK & Ireland, Imperial Brands commented, “Vape consumers across the UK are increasingly seeking products that combine ultimate convenience without sacrificing flavour.”
“That’s why we’re delighted to introduce blu MAX 6000 – a sleek, next-generation vape with a 2ml + 10ml format designed to deliver consistently rich, long-lasting flavour. Its innovative dual power mode allows users to customise flavour intensity at the touch of a button, creating a more elevated and personalised vaping experience.
“We’re confident that blu MAX 6000 will be a compelling addition for retailers, offering a strong & lucrative opportunity to meet surging demand for premium, flavour-led and convenient vaping solutions.”