Illva Saronno Holding S.p.A., owner of Disaronno and Tia Maria and the historic Sicilian wine brands Florio, Corvo and Duca di Salaparuta, has reached an agreement for the purchase of the Sicilian Amaro Averna and the Sardinian myrtle Zedda Piras from Campari Group.
The two brands have long been recognized for their quality, strong reputation and rich heritage. Created in 1868, Amaro Averna is one of the most iconic Amari (herbal liqueurs) with a strong international presence (70 per cent of net sales are international, primarily in US, Germany and Austria), whilst Zedda Piras, also created in the 19th century, has a strong focus on the Italian market. This will enable both brands to integrate seamlessly and strategically into Illva Saronno’s portfolio, carrying strong synergies and further strengthening its portfolio of international premium wines and spirits.
Illva Saronno’s expansion began with the acquisition of Tia Maria Coffee Liqueur in 2009, followed by the more recent acquisitions of Sagamore Rye Whisky in 2023 and Engine Gin in 2024. The non-organic growth of the Holding company has also included the successful diversification in the ice cream ingredients sector across the years through Disaronno Ingredients.