HoVIS is partnering with Universal Pictures’ Wicked: For Good, the epic conclusion to the global cinematic phenomenon, with an exclusive on-pack promotion. The collaboration will see the rollout of promotional packs of HoVIS Best of Both Medium Sliced and HoVIS Best of Both Thick Sliced, offering shoppers the chance to win a family holiday to Canada. Wicked: For Good arrives in cinemas on November 21.
Available in stores from 20 October to 31 December, the promotional packs offer consumers the chance to win an exclusive holiday to Canada for four people, along with five runner-up prizes of official Wicked: For Good merchandise. Shoppers can easily enter the competition through an interactive QR code featured on the packaging.
This latest brand partnership is set to bring excitement and interest to the bread aisle during the crucial seasonal trading period. The promotional packs represent a great opportunity for retailers to activate in-store and online, helping to drive footfall and boost sales.