Responding to growing consumer demand for "Fricy" (Fruity & Spicy) confectionery, Empire Bespoke Foods has launched a duo of fiery flavours which look set to bring heat and excitement to the category.
From American confectionery company Just Born – the makers of popular US confectionery brand Mike and Ike – come two new "Hot Tamales" flavours which promise to give candy fans a whole new taste experience.
Hot Tamales Fierce Cinnamon (available now) is an intensely flavoured, chewy confectionery which combines sweetness with a powerful cinnamon heat, while Hot Tamales Tropical Heat (launching January 2027) combines tropical fruit with a chilli kick across three flavours: zesty Fiery Lime, smooth Mango Chilli and tangy Pineapple Picante.
“Each flavour has been specially created to appeal to consumers seeking adventurous fruity and spicy flavours,” said Edward Rayment, brand manager at global food importer and distributor Empire Bespoke Foods. “Fricy, an evolution of the recent Swicy (Sweet & Spicy) food trend, is really hot at the moment and these two new flavours tap into that trend perfectly.
“With their American heritage, striking packaging and distinctive sweet-heat proposition, Hot Tamales give shoppers a reason to try something beyond traditional confectionery.
“We’re confident they’re going to be a great hit with consumers seeking bold flavours and something new to help them create memorable and shareable experiences,” he added.
The Hot Tamales name has a strong and proven heritage in the US, where the distinctive flavours and recognisable branding have been firing up consumers since 1950. It is now America’s #1 chewy cinnamon candy.
“Hot Tamales give retailers the opportunity to introduce a well-established American brand with a clear point of difference,” added Rayment. “The brand is particularly relevant to the growing demand for imported confectionery, intense flavours and products that encourage discovery and social sharing.”
Both Hot Tamales Fierce Cinnamon and Tropical Heat are available in 120g "theatre boxes" (RRP £2.50 per box). Fierce Cinnamon is available now; Tropical Heat will be available from January 2027.