Highland Spring launches new brand campaign

Highland Spring has unveiled a new campaign that showcases the unique provenance and stewardship of its natural source water.

The ‘Made by Nature, Protected by Highland Spring’ campaign brings to life The Ochil Hills, Scotland – over 2,500 acres of organic, untouched land that is home to the brand’s water source.

The creative will have the brand’s innovative eco bottle – 100% recycled and recyclable – at its heart.

Helen Skelton, TV and radio presenter, will join the campaign with a bespoke content series filmed in The Ochil Hills. The content will be released across digital channels in September.

Carol Saunders, head of marketing at Highland Spring Group, said: “Made By Nature, Protected by Highland Spring’ emphasises the great care that we take inprotecting our land and natural source water. Every drop comes from the Ochil Hills, where it is carefully drawn from organically certified land that is kept free from any pollution, pesticides or habitation. This is what makes Highland Spring water so special, as every drop is just as nature intended.

“When it comes to helping consumers understand the journey from source to shelf, we want to do more. That is why we will be releasing a strong mix of bold content, from our striking new creative visual and ‘snackable’ social videos to our more in-depth storytelling in The Ochil Hills with Helen Skelton. As a busy mum with a passion for making the most of life and the environment around her, she is the perfect fit for our brand.”

The campaign will be activated across all key consumer touchpoints and brand channels, including a national digital and social media campaign extending across Facebook, Twitter, Instagram and YouTube.

“We are confident that ‘Made by Nature’ strikes the right chord at the right time and will in turn give retailers the chance to grow sales by providing healthy hydration in an environmentally sustainable way,” Saunders added.