Food importer and distributor RH Amar is launching Henry's Deli, a new premium ambient Mediterranean deli brand.
Henry's Deli offers Mediterranean deli favourites in the ambient category, giving consumers the convenience of keeping deli-quality ingredients in the cupboard ready for entertaining, cooking and everyday meals, while catering to the continued demand for "picky bits" and deli favourites.
Named after Henry Amar, father of the third generation now leading RH Amar, the brand reflects RH Amar’s long-standing relationships with trusted producers across the Mediterranean, combining authentic ingredients and traditional preparation methods with a contemporary proposition designed for today's shopper.
Launching with seven SKUs, the range features a selection of Greek olives, slow-roasted Roma tomatoes, Baby Borettane Onions, and Italian antipasti, all presented in contemporary table-ready jars designed to suit relaxed entertaining, snacking and sharing occasions.
“Henry's Deli brings together our expertise in sourcing delicious Mediterranean products with a contemporary brand and the convenience of an ambient range, so shoppers can keep deli-quality favourites on hand whenever they need them," said Anne-Marie Cannon, Brand Controller at RH Amar. "We're delighted to see Henry's Deli launch and are excited to introduce the brand to shoppers.”