Hartlepool retailer marks 25 years with Go Local Extra transformation

A new Go Local Extra store in Hartlepool has joined employee-owned wholesaler Parfetts. Long-established local retailers Paramjit and Rajbir Rai marked 25 years serving their community with an exciting relaunch of the store under new fascia.

Previously a Lifestyle Express fascia, the store underwent a complete refit and conversion to Go Local Extra. The store has already seen sales rise by more than a third, with turnover continuing to grow week on week.

The Halloween-themed relaunch brought together local families, residents, and community figures, with face painting, confectionery giveaways, and free Red Bull provided through supplier support.

Councillor Brenda Harrison officially opened the store, praising the transformation.

“What a fantastic job the team has delivered to our community, and also to reinvest further and relaunch the store. It looks wonderful inside and shows Paramjit and Rajbir’s commitment to our community," she said.

Store owner Rajbir Rai, said: “It has been a really easy process working with Parfetts. We’re glad we made the move and, if anything, can’t believe we haven’t done it sooner! We appreciate the great service from the team, and having the store refitted has led to an immediate sales uplift. Joining Go Local Extra was the best move we could’ve made for our business.”

Parfetts is an employee-owned business, and its employees play a significant role in the success of the company and its retailers.

As more independent retailers choose Parfetts, the business has enjoyed record growth thanks to its focus on great value and service from a team dedicated to the success of the retailers it supports.

Guy Swindell, joint managing director of Parfetts, added: “Paramjit and Rajbir have created a fantastic store that embodies everything we want Go Local Extra to represent: great value, quality products and a warm community feel.

“The store’s success is a brilliant example of how our partnership model helps independent retailers grow their businesses while staying at the heart of their local community. Here’s to continued growth, community, and another 25 years of success for Rai Store in Hartlepool.”