Sweets brand HARIBO has unveiled its full seasonal range for the Convenience and Impulse channel. This year's line-up includes brand new HARIBO Sour Bats, a wholesale and convenience channel-exclusive.
The new bat-shaped fruity gummies bring a punchy, sour twist to the Halloween fixture, with each gummy coming in one of three flavour combinations: orange and blackcurrant, green apple and blackcurrant, or cherry and blackcurrant.
The Halloween range also sees the return of some popular and top-selling favourites including HARIBO Bone Shakers, MAOAM Halloween Mixx, MAOAM Stripes and HARIBO Starmix Pumpkin Bumper Box
Across the seasonal PMP share bag range, products feature refreshed, eye-catching Halloween packaging, including graphics of Goldbear dressed in skeleton, bat and pumpkin costumes, paired with updated colourways. The Halloween-themed range all carry HARIBO’s ‘Halloween Monster Approved’ stamp, helping shoppers quickly spot trusted treats on shelf.
“Halloween is one of the biggest seasonal opportunities in the confectionery calendar, bringing increased shopper interest and the potential to drive significant footfall and impulse sales for independent retailers,” said Duncan Tyrrell, Head of Category at HARIBO UK.
“With Halloween taking place on a Saturday and strong sales anticipated in the weeks running up, we're advising retailers to stock up early to take advantage of a bumper year. Our Halloween range combines much-loved seasonal favourites with exciting new additions such as HARIBO Sour Bats, giving retailers a strong mix of formats and price points to build shopper excitement, meet different shopper needs and drive sales throughout the season.”