Haribo all set for Alton Towers collaboration for Halloween


Haribo has announced the return of its Halloween partnership with Alton Towers Resort’s Trick O Treat Town.

For the second year, the attraction that is part of the hugely popular Scarefest will be known throughout 2022 as Trick O Treat Town with Haribo.

Running from 7 to 9 and 14 to 31 October, guests of all ages will knock on the doors of residents at Treat Street, Witchy Woods, the Graveyard and The Hill for an interactive experience that promises to get visitors in the Halloween spirit.

Everyone will also get the chance to take away some tasty Haribo treats to enjoy during the occasion.

“This is a very exciting collaboration, which sees two household names both synonymous with the Halloween occasion, come together to offer even more fun for families and people of all ages,” commented Philip Murphy, head of marketing at Haribo.

“Although the attraction will become a whole lot sweeter, guests will still receive a spine-tingling experience, with lots of thrills and chills expected from this seasonal attraction. We can’t wait for the Trick O Treat Town with Haribo to come to life and to see how this partnership develops.”

Larry Roles, marketing director for Alton Towers Resort, said: “Trick or treat plays a huge part in people’s Halloween celebrations and we’re thrilled to be partnering with Haribo to capture this fun, family activity with an exciting Alton Towers twist.

“We remain committed to creating a much-needed form of escapism for families and thrill-seekers across the UK and beyond. This year we are celebrating 15 years of Scarefest and we’ve got an incredible line-up of spooky fun and thrills, live entertainment and never-ending fun, which we’re sure our guests will love.”

The partnership will be supported by PR amplification, influencer engagement and social media content.